Critics claim, among other complaints, that Juri looks too much like Chun-Li and shares similar moves. Fan reaction to Juri in South Korea, her home country, has been less than positive (made ironic by the fact that it was South Korean fan input that led to the creation of her in the first place).
She is a calculating women, callous to her arch enemies at times, and treats her allies as pawns only if it is necessary. Although she possesses a strong, sensual figure, she's shown to be a cunning and a somewhat reckless fighter with an angry urge to cause destruction to her arch enemies like that of Bison. She also has some femme fatale elements, as she sometimes makes provocative and suggestive remarks toward her opponents, and leaves those she was working with for her own reasons. Juri is a warrior who fights for the thrill of the battle (though the reason behind her drive is more vengeful) and also likes inflicting pain on her foes. She approaches Seth, taunting him on him being a spare body for Bison before destroying him by stomping on his Tanden Engine, revealing that she planned to become the new leader of S.I.N (most likely so she could destroy Shadaloo once and for all). In the end, she confronts Bison, who had just beaten Seth with his power, and while the battle is not seen, she survives it. Shortly after working for Seth, Juri turns on him to destroy both Bison, because of what his organization did to her and her family in the past, and Seth, for trying to rule the world and for not destroying Shadaloo. Bison apparently seems to go after her most likely due to Seth's (and S.I.N.'s) attempt to stop him. Juri has a very strong rivalry with Chun-Li and Cammy. eventually fixed her eye, powering it with the Feng Shui Engine. Because of this incident, she became a very angry person. During the ordeal, Juri's parents were killed and her left eye was badly damaged and she was left for dead. In this capacity, Shadaloo was his next target, causing her family to be kidnapped by that very organization. Her father was a lawyer in charge of prosecuting organized crime operations. Juri was a prominent, honorable, and respected practitioner of Taekwondo when she was 15.